Heliatek cooperates with Engie on its Harmony advertising campaign

The approach brings organic solar technology together with the work of a street artist to create functional urban artwork

2 May 2018 | Editor

Heliatek has announced that Engie recently launched the international advertising campaign 'Engie Harmony'. The campaign's first project is called 'Solar Graffiti' and features an installation on a sports field near Mexico City that combines the graffiti art of the local Street Artists N3O with Heliatek's solar films to power innovative and sustainable lighting.

The project 'Solar Graffiti' and the resulting commercial are among the seven flagship projects of the Engie Harmony campaign and symbolize how technical progress can be realized in harmony with man and nature.

According to the announcement 'Solar Graffiti' is a technological and social project where the 'Gomez Farias' sports ground is being revived and is improving the lives of local people with 100% green lighting.

With the energy that is gained and stored during the day through the solar films, the sports field can be illuminated in the evening and brings a more sociable atmosphere to this neighbourhood. The inhabitants rediscover a place that was otherwise abandoned at nightfall.

A total of 111 films of HeliaSol were installed both on the wall elements and above in amplitude form. HeliaSol is Heliatek's ready-to-use solar product solution that can be easily applied to flat and curved surfaces and stands out from conventional photovoltaic technology for its flexibility and light weight (1 kg/m²).

"We are very proud to work with Engie on such an iconic campaign. Our HeliaSol, organic solar films, are a perfect fit for this urban installation. Together we bring decentralized, decarbonized power generation to the city centers."

Thibaud Le Séguillon, Heliatek CEO

"This project is a great premiere. The approach is unique and bold, because it brings a whole new technology together with the work of a street artist. A real solar art work, consisting of the organic solar films of Heliatek and enchanting art. Lightweight, flexible and easy to install, the solar films literally blend in with this art landscape to provide their residents with a lasting, powerful and therefore useful solution. And it's very exciting to immediately see the benefits for the neighborhood's residents."

Etienne Lerch, Center of Research and Development, ENGIE Laborelec

About Engie

ENGIE is committed to take on the major challenges of the energy revolution, towards a world more decarbonized, decentralized and digitised. The Group aims at becoming the leader of this new energy world by focusing on three key activities for the future: low carbon generation in particular from natural gas and renewable energies, energy infrastructures and efficient solutions adapted to all its clients´ needs (individuals, businesses, territories, etc.). The customers´ satisfaction, innovation and digital are at the heart of ENGIE´s development. ENGIE is active in around 70 countries, employs 150,000 people worldwide and achieved revenues of €65 billion in 2017. The Group is listed on the Paris and Brussels stock exchanges (ENGI) and is represented in the main financial indices (CAC 40, BEL 20, DJ Euro Stoxx 50, Euronext 100, FTSE Eurotop 100, MSCI Europe) and non-financial indices (DJSI World, DJSI Europe and Euronext Vigeo Eiris – World 120, Eurozone 120, Europe 120, France 20, CAC 40 Governance).

Source: Engie

About Heliatek

As technology leader in organic electronics, Heliatek develops, produces and distributes large area Organic PV solar films. Its business model is to supply the custom-designed solar film HeliaFilm® to partners in the building and construction material industry for integration into façade or roofing system elements. The stand-alone version HeliaSol® targets the retrofit market and can be easily applied on existing building envelops. Today Heliatek maintains a total staff of 115 specialists at its facilities in Dresden and Ulm, Germany.

Research and development work, as well as the installation of production technology, has been funded by the Free State of Saxony, the Federal Republic of Germany and the European Union.

Source: Heliatek