Thin Film Electronics (Thinfilm) has announced several organisational changes that aims to further accelerate the Company's growth in the NFC mobile marketing solutions space.
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Tauseef Bashir has been promoted to Chief Sales Officer for Thinfilm and now leads all go-to-market activities globally for the organization. He joined Thinfilm in July of 2016 as EVP Global Sales.
- Prior to Thinfilm, Mr. Bashir served as Chief Sales Officer for Amazon.com, where he led the global go-to-market strategy for commercialization of the Amazon Speech Cloud Platform and Alexa Software.
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Kevin Dodson has been hired as VP Channel Solutions, and reports directly to Mr. Bashir. Mr. Dodson oversees the management of convertor/packaging firms, digital agencies, and other channel partners.
- He is a veteran strategy, business development, and product management executive with more than 20 years of experience working for early-stage Internet technology companies. Most recently, he was VP of Strategy and Partnerships for Beckon, a data management and analytics SaaS platform for enterprise marketers.
Thinfilm has also launched a Global Digital Strategy practice to formalise processes and establish best practices related to customer data within the Thinfilm CNECT cloud-based platform. Key focus areas include data collection and management, performance benchmarking, campaign execution, omni-channel measurement, and customer analytics/reporting.
Thinfilm also opened a sales office in Germany to further support the Company's growth strategy, address increasing market interest, and expand its reach in the EMEA region.