JR Kyushu Agency has announced it will install Japan's biggest digital billboard to use organic electroluminescent (EL) display panels at Hakata Station in Fukuoka next April.
The curved digital sign, which measures 4 meters high and 7 meters wide, employs 36 55-inch panels, making those standing beside it feel as if they are enclosed by images, Kyushu Railway Co.'s advertising unit said at a news conference Monday in Tokyo.
The billboard to be set up on the first floor of the JR Kyushu station building was jointly developed by Dai Nippon Printing Co. and LG Electronics Japan. It is expected be used to promote new automobiles and tourism in the Kyushu region, the ad agency said.
"Hakata attracts foreign visitors as a gateway for Asia"
"We hope to spread bright news” in the region, parts of which are still struggling to recover in the wake of the earthquakes that rocked Kumamoto Prefecture last year and rain-related disasters that hit earlier this year"
Kazuhiko Kohama, JR Kyushu Agency chief