Valmont Cosmetics adopts Thin Film Electronics' NFC solutions

Premium Swiss cosmetics brand uses ThinFilm's SpeedTap tags and cloud-based software platform to connect directly with consumers and provide customer-specific beauty advice

7 Sep 2017 | Editor

Thin Film Electronics (Thinfilm) has announced a partnership and related market trial with CMSmartconnect and Valmont Cosmetics. Through the collaboration, CMSmartconnect will integrate Thinfilm's SpeedTap NFC technology into Valmont Cosmetics packaging, enabling Valmont to instantly deliver expert, customer-specific beauty advice for consumers through the simple tap of a smartphone.

According to the announcement each package in Valmont's anti-aging product line will feature a "tap here to discover more" call to action. Through a simple smartphone tap, customers are instantly directed to a customised landing page where they can read more about the brand, learn about ingredients, receive application instructions, preview complimentary products, and execute online purchases.

Each SpeedTap tag - which has its own unique ID - fully integrates with Thinfilm's CNECT cloud-based software platform, empowering the brand to dynamically manage marketing campaigns, monitor real-time tapping activity, and generate detailed analytics and reporting.

"We are privileged to help Valmont Cosmetics create powerful content and manage the product integration for this innovative market initiative. They have a unique story that we're confident customers will embrace, and NFC technology will play an important role."

"Thinfilm's NFC tags were very easy to integrate into Valmont's packaging and we're looking forward to measuring the results of the market trial."

Jeremy Cohen, Co-Founder of CMSmartconnect

"We chose Thinfilm's SpeedTap tags because of their unique ability to facilitate one-to-one conversations with our customers and to extend those relationships beyond the spa and retail environments. When our customers engage with us using this mobile technology, we can instantly provide custom advice and learn more about their needs."

"Making our cosmetics packaging interactive gives us a way to ensure proper usage, drive re-orders, and build closer ties with our loyal customers."

Sophie Guillon, CEO of Valmont Cosmetics

"We're pleased that Valmont Cosmetics chose to integrate our SpeedTap technology in their premium anti-aging product line. This unique collaboration with CMSmartconnect and Valmont marks Thinfilm's first NFC solutions field trial in the cosmetics industry"

"Our NFC solution for brand-to-consumer applications opens new pathways for premium cosmetics brands like Valmont to directly connect with their customers, enhance brand loyalty, and drive repeat purchases."

Davor Sutija, CEO of Thinfilm.

About Thin Film Electronics

Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies.

Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.

Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai.

Source: Thin Film Electronics

About Valmont Cosmetics

For more than 30 years, the Valmont Group has been helping women and men master the visible signs of aging. Heir to traditional Swiss medicine, the company draws from the unspoiled natural resources of Switzerland and the latest cellular cosmetic research findings to formulate the utmost in anti-aging skin care products featuring visible and long-lasting efficacy.

The group has surrounded itself with the best experts to create extraordinary product ranges, all subtly combining refinement and anti-age efficacy to enhance the beauty of women and men.

Source: Valmont Cosmetics

About CMSmartconnect

Co-Founders Jeremy Cohen and Gary Montalbano are spearheading the integration of NFC technology into cosmetics packaging. Gary and Jeremy have combined 65+ years of experience in the trade and are both highly regarded professionals. Gary's recent experience includes V.P of Packaging at Estee Lauder Companies managing mega-brands La Mer, Clinique, and Bobbi Brown Cosmetics. Jeremy is currently CEO of Knoll Printing & Packaging, Inc., a global supplier of luxury secondary packaging to the cosmetics and spirits industries.

Source: CMSmartconnect