Caliva partners with Thin Film Electronics

The technology will enable Caliva to establish personalised, one-to-one relationships with their consumers, communicate brand values, and increase long-term loyalty

9 Jun 2017 | Editor

Thin Film Electronics (Thinfilm) has announced a partnership with one of California's leading cannabis companies, Caliva. Through the collaboration, Caliva will integrate Thinfilm's technology into branded products distributed throughout California, enabling a direct mobile connection with consumers through the simple tap of a smartphone.

Caliva opened in July of 2015 with a focus on establishing a regulated, safe and consistent source of medical cannabis for wellness patients. As the medicinal market continues to expand, Caliva will leverage Thinfilm's NFC SpeedTap technology to provide patients with enhanced information and transparency with regard to strain, cultivation practices, and potency of each product.

This unique approach will help create a more trusted and informed purchasing process for patients. In turn, the technology will enable Caliva to establish personalised, one-to-one relationships with their consumers, communicate brand values, and increase long-term loyalty.

The 'smart' Caliva products are expected to ship to California dispensaries in the third quarter of 2017.

Thinfilm's end-to-end solution features leading IoT (Internet of Things) technology and a versatile cloud-based platform - this combination allows Caliva to pursue a unique approach to digital engagement in the physical world, while generating valuable data to help improve the overall customer experience.

Dennis O'Malley, President of Caliva, said, "We are always looking for innovative ways to enhance the shopper experience and provide more consistency, transparency and accessibility towards the cannabis space." Dennis added, "In this rapidly advancing arena, Thinfilm has the potential, now that iOS 11 will support NFC, to make the borders between print and digital more permeable and benefit our shoppers with everything from offers, events, test results, and more. We are excited to explore Thinfilm's technology as a vehicle for enhanced educational and advertising opportunities."

Davor Sutija, CEO of Thinfilm, said, "As the medical marijuana industry expands and competition among dispensaries increases, forward-thinking businesses like Caliva are leveraging technology to connect with consumers and build lasting relationships." Davor added, "Thinfilm's NFC solutions provide an innovative and effective way for Caliva to deliver unique experiences to its customers, and we look forward to a successful partnership."

About Caliva

Caliva, San Jose's premier medical marijuana dispensary and cultivation facility, opened in July of 2015 and in September of 2016 was ranked the #1 dispensary in the nation by Business Insider. Their facility is one of the most advanced pharmaceutical-grade cannabis cultivation, manufacturing, and dispensing facilities in the country and a model for energy efficiency, safe access, and compliance.

Caliva was started with a strong belief in the medicinal and wellness applications of cannabis. From inception, their goal has been to establish a regulated, safe and consistent source of cannabis for patients. They believe in a medical cannabis industry that is well-regulated, highly professional, and rigorously secure.

Source: Caliva

About Thin Film Electronics

Thinfilm is a global leader in NFC mobile marketing and smart-product solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies.

Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.

Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai.

Source: Thin Film Electronics