Thin Film Electronics and Constantia Flexibles partner to deliver smart packaging solutions to the beverages market

These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward

18 Feb 2016 | Editor

Thin Film Electronics (Thinfilm) has announced a partnership with Constantia Flexibles (Constantia). The two companies are collaborating to deliver pressure sensitive labels utilising Thinfilm's NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.

As part of the partnership, Thinfilm received a six-figure unit order from Constantia for NFC OpenSense. The partners are now working closely to create key manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit, and beverage labels as well as flexible packaging for consumer packaged goods (CPG).

The label-focused initiatives are being managed by Constantia Flexibles' Label Division. These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward.

Mike Henry, EVP Label Division at Constantia Flexibles, "Constantia Flexibles is excited to help bring Thinfilm's NFC OpenSense technology to the label marketplace." Mike added, "We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation."

Davor Sutija, CEO of Thinfilm, said, "We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry." Davor added, "We look forward to leveraging Constantia Flexibles' expertise in order to optimize processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients."

NFC OpenSense tags are thin, flexible labels that can detect both a product's "factory sealed" and "opened" states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a "market of one."

In addition, the tags remain active even after a product's factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product's lifetime, including the opportunity to repurchase.

Source; Thin Film Electronics

About Thin Film Electronics

Thinfilm is a leader in the development and commercialization of printed electronics. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore.

Source: Thin Film Electronics

About Thin Film Electronics

Constantia Flexibles is one of the world's leading manufacturers of flexible packaging products and labels. The Group supplies its products to numerous multinational corporations and local market leaders in the food, pet food, pharmaceuticals and beverage industries. In total, Constantia Flexibles has over 3,000 customers and close to 10,000 employees worldwide. The company produces at 53 sites in 23 countries.

Constantia Flexibles Labels Division is one of the world's leading label companies with a special focus on the beverage industry. They are credited with creating the first pressure sensitive label for the personal care, spirit, wine, beer and non-alcoholic beverage categories. The division operates 23 production facilities across Europe, North America, Asia, Africa and Australia.

Source: Constantia Flexibles