Wednesday, 17 Jul 2019

Xerox purchases IP portfolio for Thin Film Electronics printed rewriteable memory labels

Thin Film Electronics has not provided any financial details or explanation on why the company is not pursuiing other opportuntities to licence their printed memory technology

28 Dec 2017 | Editor

Thin Film Electronics (Thinfilm) has announced that Xerox Corp. will acquire certain Thinfilm Memory intellectual property (IP). In return, Thinfilm will receive an up-front payment plus an earn-out based on the existing agreed-to royalty schedule.

No financial details of the deal were released.

[Editor's note: The fact that IP was sold and not licensed is telling. This announcement was made between Christmas and New Year and there are no details on the transaction suggesting that Thin Film Electronics is trying to minimise the attention of this deal. Why would they do this? One possible explanation could be that the deal was not financially beneficial to the company, and they are concluding that the market opportunity for printed memory has limited applications - which Xerox is willing to exploit. ]

www.thinfilm.no    www.xerox.com   

About Xerox

Source: Xerox

About Thin Film Electronics

Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies.

Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.

Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai.

Source: Thin Film Electronics

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