Thursday, 20 Jun 2019

Pragmatic and Talkin' Things announce their strategic partnership

Talking' Things will embed Pragmatic’s flexible integrated circuits into its smart packaging solution to bring consumer engagement and brand protection to trillions of products

9 Nov 2017 | Editor

Pragmatic and Talkin' Things are pleased to announce a strategic relationship that aims to drive the mass market adoption of smart packaging.

Talkin' Things will embed Pragmatic's flexible integrated circuits (FlexICs) into packaging solutions that will be significantly lower cost than comparable silicon based options, opening up new mass market segments previously inaccessible. In addition, as Pragmatic's new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging format in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.

"We are looking forward to working closely with Pragmatic."

"Pragmatic is bringing flexible electronics to market at the price level previously unavailable for smart packaging technologies. Thanks to this Talkin' Things will be able to drive interactivity into a broader range of high volume consumer goods than ever before."

Marcin Pilarz, CEO of Talkin' Things

"We are very pleased that Talkin' Things, a global smart packaging solutions provider has chosen to use our unique FlexICs."

"With its relationships with leading brand owners and packaging companies, Talkin' Things is ideally positioned to take solutions based on our technology to the mass market."

Scott White, CEO of Pragmatic

www.pragmaticprinting.com    www.talkinthings.com   

About Pragmatic Printing

PragmatIC is a world leader in ultra low cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Its unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded in any surface.

PragmatIC’s solutions provide the opportunity to add new functionality to items, as well as extending proven applications such as RFID and NFC into mass-market use cases that were previously prohibited by the cost of traditional silicon ICs. PragmatIC’s novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors.

PragmatIC is headquartered in Cambridge, UK, with a new billion-unit production facility in Sedgefield ramping up in 2018. Shareholders include Cambridge Innovation Capital, ARM Holdings and Avery Dennison.

Source: Pragmatic Printing

About Talkin Things

TALKIN’ THINGS is the leader in smart packaging solutions for IoT, providing a full and comprehensive product communication platform. TALKIN’ THINGS is the only provider in the world that offers a real end-2-end solution with customisable technology, software, hardware and marketing creation.

Connected products embedded with TALKIN’ THINGS technology includes customer engagement tools, security and logistic options, and a comprehensive data management system with customisable APIs.

TALKIN’ THINGS has a long history of working with leading brands and packaging companies to deliver innovative solutions that define the trends in the Smart Packaging market. With offices in USA, Poland, Spain and Switzerland and partners worldwide, TALKIN’ THINGS is the ideal choice for brands implementing Smart Packaging campaigns.

Source: Talkin Things

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