Thin Film Electronics ASA (Thinfilm) has announced Arcus ASA (Arcus) as a new customer. Preparations are underway for an initial field trial, which is expected to begin in the second quarter.
For the trial, Thinfilm's smartphone-readable SpeedTap tags will be applied to bottles of Arcus' legendary LINIE Aquavit brand to enable a direct connection with consumers.
To accelerate innovation within its spirits category, Arcus will leverage Thinfilm's end-to-end NFC solutions offering to improve its ability to engage with consumers. SpeedTap tags integrate with the Thinfilm CNECT software portal, a powerful cloud-based platform that enables remote tag management, custom content delivery, and brand analytics and reporting.
Each SpeedTap tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, the tags allow smart devices to wirelessly communicate with the CNECT software portal. This combination creates a compelling one-to-one mobile marketing platform from which Arcus can connect directly with its consumers. As a result, LINIE marketers are able to instantly deliver brand stories, product news, and other contextual content.
Romain Jourdan, Category Manager for Norwegian Aquavit, at Arcus, said, "LINIE aquavit is the world's oldest aquavit brand, created in 1821. We have a strong focus on innovation in order to keep the brand contemporary and build awareness around the aquavit category." Romain, added, "We are excited to partner with a fellow-Norwegian firm and look forward to working closely with Thinfilm on this innovative initiative."
Davor Sutija, CEO of Thinfilm, said, "Arcus and the iconic LINIE Aquavit brand represent a unique combination of old-world tradition and new-world innovation." Davor, added, "We're very excited about the role our NFC technology will play in connecting Arcus to its consumers."