Thin Film Electronics (Thinfilm) has announced the availability of its CNECT software portal globally. The portal is a multi-tenant cloud-based platform that integrates with Thinfilm's NFC SpeedTap and OpenSense tags. The turnkey solution provides consumer brands with a simple and secure way to store, manage and track the tags while addressing key business needs such as consumer engagement and product authentication.
According to ThinFilm customers who order the smartphone-readable SpeedTap and/or OpenSense tags gain access to CNECT and robust developer tools. By integrating the NFC tags directly with items or their packaging, companies can easily create digital identities for products and establish direct links to their consumers through the simple tap of a smartphone. In effect, each product becomes its own media channel.The CNECT portal enables customers to securely store tag data, manage product portfolios, digitally track products, view real-time tapping activity, and develop valuable consumer insights.
Thinfilm also offers a mobile application for brands that simplifies the process of generating a digital twin for each physical product. In addition, the developer tools enable brands to create their own custom applications and services to enhance the consumer experience leveraging CNECT's functionality.
Thinfilm said their SpeedTap and OpenSense tags are uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with CNECT, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with its consumers.
Marketers are able to instantly deliver authentication messaging, brand stories, promotional offers, product news, and other contextual content.
OpenSense tags can also protect against package tampering and refill fraud.
As part of its end-to-end solutions offering, Thinfilm has provided the CNECT software portal to customers around the globe - including in mainland China - in support of their smart-packaging and IoT initiatives.
Thinfilm's CNECT software portal (portal.thinfilm.no) and its companion portal in China (thinfilmelectronics.cn) are hosted by Amazon Web Services (AWS) and Aliyun (Alibaba Cloud), respectively.
Christian Delay, SVP Strategic Marketing & GM Software Platforms for Thinfilm, said, "Connecting physical products to the digital world is gaining momentum, but brands need a solution that enhances the consumer experience and optimizes the data it houses." Christian added, "The CNECT portal provides brands with the platform and functionality to deliver unique consumer experiences, build customer loyalty, and further digitize their business."
Davor Sutija, CEO of Thinfilm, said, "The launch of CNECT is a critical milestone for Thinfilm and firmly establishes our ability to deliver powerful, end-to-end NFC solutions." Davor added, "Along with our hardware and our tag converter/integration services, Thinfilm is able to offer brands, digital agencies, and other partners a highly valuable and affordable 'one-stop shop' approach in addressing their IoT needs. We believe this model is unique in the industry."