Each SpeedTap tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device
Thin Film Electronics (Thinfilm) has announced that Northern Lights Spirits Ltd. (NLS) as a new customer. NLS - a Finland-based distiller of handcrafted gin and vodka - will begin distributing "smart" bottles of its premium Kalevala Gin. The bottles will feature Thinfilm's NFC SpeedTap tags, which combine with cloud-based software to enable remote tag management, custom content delivery, and detailed analytics and reporting.
According to Thinfilm each SpeedTap tag is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone or device. Once tapped, tags wirelessly communicate with Thinfilm's cloud-based software platform, creating a powerful one-to-one mobile marketing platform from which brands can connect directly with consumers.
Moritz Wüstenberg, Managing Director for NLS, said, "We've spent years creating what we believe to be one of the finest gins in the world, and sharing that unique Kalevala story with gin enthusiasts is very important to us." Moritz added, "Thinfilm's NFC solutions now provide an effective means to do that, and we feel it will contribute significantly to consumer loyalty and the overall popularity of Kalevala Gin."
Davor Sutija, CEO of Thinfilm, said, "As competition continues to heat up in the craft spirit market, many forward-thinking companies are leveraging smart-packing technology to connect with consumers and create unique brand experiences." Davor added, "We're excited to begin this relationship with Northern Lights Spirits, and are enthusiastic about the role our NFC Solutions can play in helping to grow the Kalevala Gin brand."
About Northern Lights Spirits
Northern Lights Spirits is a craft distillery producing gin and vodka under the Kalevala brand. Our organic spirits are produced in small batches among the pure nature of North-Karelia in easternmost Finland. The Finnish national epic, The Kalevala, is the cradle of inspiration for the creation of our Kalevala Gin and Kalevala Vodka. As in the epic, the story of our products revolves around the mystical Sampo that created happiness, wealth and wonders. For centuries, the Kitee region has been (in)famous for producing spirits and our long-term ambition is to honour the regional tradition of distilling unique products. As such, Kalevala Gin and Kalevala Vodka have been developed to delicious perfection.
Source: Northern Lights Spirits
About Thin Film Electronics
Thinfilm is a leader in NFC smart packaging solutions using printed electronics technology. The first to commercialize printed, rewritable memory, the Company today creates printed tags, labels and systems that include memory, sensing, display, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday items and effectively extend the traditional boundaries of the Internet of Things.
Thin Film Electronics ASA (Thinfilm) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore.
Source: Thin Film Electronics