Wednesday, 18 Sep 2019

Thin Film Electronics and Bedford delivers turn-Key solution for NFC mobile marketing

ElastiTag featuring SpeedTap technology aims to lower barrier-to-entry for smart packaging, making NFC solutions accessible to brands of all sizes

17 Nov 2016 | Editor

Thin Film Electronics (Thinfilm) has announced a partnership with Bedford Industries. The two companies will integrate Thinfilm's NFC SpeedTap technology into Bedford's popular ElastiTag hang-tag product line to deliver turn-key intelligent-packaging solutions to consumer brand companies of all sizes as well as the broader FMCG (fast-moving consumer goods) market.

According to the announcement ElastiTag hang tags are unique marketing aids that capture the attention of retail shoppers and drive consumer engagement at the point of sale.

The tags consist of a colourful elastomer loop attached to a custom-printed label, and come in a wide range of shapes and sizes to ensure compatibility with a variety of product form-factors.

As a marketing tool, the tags are used to promote special offers, launch new products, and enhance a brand's identity.

With the integration of SpeedTap technology into the ElastiTag product, the barrier-to-entry for NFC-based mobile marketing solutions is now significantly lowered. The unique combination takes the industry's "ultimate hang tag" to the next level, offering brands of all sizes an affordable intelligent packaging option supported by a cloud-based software platform that delivers powerful one-to-one marketing capabilities.

In addition, the innovative tags easily attach to virtually all types of primary packaging, eliminating the need for more formal integration with a product and bringing NFC engagement functionality closer to the consumer.

Each ElastiTag with SpeedTap technology is uniquely identifiable and virtually impossible to clone, and can be read with the simple tap of an NFC-enabled smartphone. Once tapped, the tag wirelessly communicates with the cloud, empowering brands to connect directly with consumers to instantly deliver important product information and other relevant content.

Key applications enabled by the SpeedTap's functionality include instant-reorder, loyalty program integration, "how to" instructions, customer reviews, surveys, and user registration.

Bedford is progressing on efforts to standardise manufacturing processes for integrating SpeedTap tags into the ElastiTag product on its production lines, and has also developed technology that allows for high-speed, automated application of ElastiTags to a range of packages.

Thinfilm and Bedford are now engaging a range of consumer brands to discuss the innovative smart ElastiTag product and deliver the full solution to market.

Kim Milbrandt, President of Bedford Industries, said, "Thinfilm's revolutionary SpeedTap(TM) technology, combined with the distinctive personality of the ElastiTag, will create a compelling consumer experience on nearly any type of product." Kim added, "We are very excited to collaborate with Thinfilm, an innovator in NFC solutions with numerous brands on a global scale."
Davor Sutija, CEO of Thinfilm, said, "Many of the world's leading consumer packaged goods companies rely on Bedford's ElastiTag to help drive engagement with retail shoppers." Davor added, "We're very excited about the role NFC SpeedTap(TM) technology is playing in creating a smart version of the ElastiTag product and look forward to bringing value to Bedford's existing and future CPG relationships."

www.thinfilm.no    www.bedford.com    www.elastitag.com   

About Thin Film Electronics

Thinfilm is a leader in printed electronics and NFC smart packaging solutions. The first to commercialize printed, rewritable memory, the Company today creates printed tags, labels and systems that include memory, sensing, display, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday items and effectively extend the traditional boundaries of the Internet of Things.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore.

Source: Thin Film Electronics

About Bedford Industries

Bedford Industries is a privately owned, innovative manufacturing company that was originally founded as a producer of plastic-coated wire twist ties. Since then, Bedford has developed a variety of twist-tie/closure products under its Bendable Solutions portfolio, along with a collection of marketing-related products under its Stretchable Solutions family, including the popular ElastiTag - the "ultimate hang tag." Bedford was established in 1966 and is based is Worthington, Minnesota.

Source: Bedford Industries

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