Saturday, 20 Jan 2018

Thin Film Electronics helps Italian olive oil brands to authenticate products

Launched in 2014, iOlive has created a comprehensive electronic guide and tracking system that catalogues vital data on more than 150 of Tuscany's extra virgin olive oils

1 Nov 2016 | Editor

Thin Film Electronics ASA (Thinfilm) has announced that it is integrating its NFC SpeedTap tags in the packaging of Italian olive oil brands to enable product authentication, enhance consumer engagement, and fuel online sales. The growers, each of which produces its oil on farms in Italy's Tuscany region, will use the NFC technology in combination with an award-winning app called iOlive.

Launched in 2014, iOlive has created a comprehensive electronic guide and tracking system that catalogues vital data on more than 150 of Tuscany's extra virgin olive oils.

The brands working with iOlive and Thinfilm that will utilise the SpeedTap technology in their products include Buonamici, La Ranocchiaia, SPO, and Il Cavallino.

The announcement said that Italy's olive oil industry has had many fraud scandals, and was recently the focus of a 60 Minutes television segment in which it was alleged that seven of the country's top brands were passing off inferior oil as extra virgin. The damage caused by the deceit has been tremendous, not only to the industry and brands, but to consumer trust.

In response, iOlive was launched at Agrietour, the national exhibition of agritourism and multifunctional agriculture, held annually in Arezzo, Tuscany. At the event, the ground-breaking iOlive app was named winner of a 2015 "Green Oscar" for innovative ideas in agriculture.

Thinfilm's said their SpeedTap tags are thin, flexible devices that integrate with a product's packaging or label and can be read with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and is virtually impossible to clone.

Once tapped, the tag wirelessly communicates with the cloud, enabling brands to connect directly with their customers and instantly deliver authentication messaging, product information, and other relevant content.

The process has been validated by Agro-Lab, the laboratory arm of PromoFirenze, an agency of the Florence Chamber of Commerce.

Pietro Barachini, the founder of iOlive and a professional olive oil taster, said, "The olive oil industry is very similar to the wine industry in that each has a rich heritage that is centuries old." Pietro added, "But the wine industry has done a much better job of educating customers on how to evaluate, buy and enjoy wine. That's why I created iOlive and began working closely with brands in Tuscany. I believe it will do for olive oil consumers what the leading wine apps have done for wine lovers. And I'm very excited about using Thinfilm's SpeedTap technology to take it to the next level."
Pietro continues, "The iOlive app digitizes the IOC (International Olive Council) profile sheet for the assessment of olive oil, which is used in 44 countries to certify extra virgin products." Pietro finally added, "Professional tasters use our platform to digitally capture their evaluations - including sensory analysis - and consumers are able to view that information through the iOlive app. The SpeedTap tags make accessing the data simple, instantaneous, and seamless."
Davor Sutija, Thinfilm's CEO, said, "We are very excited to deliver our NFC tags to Tuscany and help brands in this prestigious region protect customers, educate consumers, and grow their businesses." Davor added, "The iOlive app is an impressive tool and one that is very much needed anywhere olive oil is produced and enjoyed. We look forward to working with iOlive to introduce the technology to brands throughout Italy and in other countries."

www.thinfilm.no    www.iolive.it   

About Thin Film Electronics

Thinfilm is a leader in printed electronics and NFC smart packaging solutions. The first to commercialize printed, rewritable memory, the Company today creates printed tags, labels and systems that include memory, sensing, display, and wireless communication - all at a cost-per-function unmatched by conventional electronic technologies. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday items and effectively extend the traditional boundaries of the Internet of Things.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore.

Source: Thin Film Electronics

About iOlive

Source: iOlive


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