Cynora has announced the appointed of Dr. Andreas Haldi as its Chief Marketing Officer. Andreas Haldi will reinforce Cynora in the forthcoming commercialisation of its high performance blue TADF (thermally activated delayed fluorescence) OLED materials.
Andreas Haldi brings close to 15 years of experience in the OLED materials field and deep knowledge of the Asian display market. Prior to joining Cynora, Andreas Haldi held manager positions in R&D and sales at Novaled. For the past five years he was head-quartered in Seoul, Korea, as Novaled's representative with the major AMOLED display manufacturers in Asia.
Cynora believes that its blue TADF-based emitters will enable a significant reduction of the power consumption in OLED devices and will allow higher display resolution. Cynora owns a broad IP portfolio with over 100 patent families and is aiming for over 600 patents.
Gildas Sorin, CEO Cynora , said, "I am very happy to get Andreas on board." Gildas added, "We are preparing ourselves intensively for the commercialization of our blue emitters. Thanks to his proven skills on OLED and with his experience in Asia, Andreas will help us to build up our success as a leading supplier for TADF materials.2
Andreas Haldi said, "I am looking forward to joining Cynora ." Andreas added, "Cynora has shown its expertise and its impressive capability to progress rapidly during the last 8 months. Cynora has a great potential to become key player in the OLED material industry."