According to industry sources IHS is reported to believe that OLED TV shipments will be lower in 2020 than they forecast earlier this year. The figures are significantly lower than the previous forecasts made by IHS in the first quarter 2016.
The latest forecast says that the size of the annual OLED TV market would reach 830,000 units this year, 1.4 million units in 2017, 2.36 million in 2018, 4 million in 2019 and 5.8 million in 2020. These figures are significantly lower than their previous forecasts made in the first quarter of this year. IHS earlier forecasts said OLED TV shipments would be 870,000 units this year and 8.5 million in 2020. The revised 2020 forecast was down 32% from 8.5 million units made just three months earlier.
Figure: IHS - OLED TV shipment forecasts
Opinions differ as to why IHS lower their forecasts. Some suggest that yield rate lower than LCD may be a reason, other say that Samsung is dealying entry into the OLED TV market is a major factor for the lower forecasts.
LG Electronics, currently the market leader, is reported to have sold 113,000 OLED TVs in the first three months this year, showing a threefold growth from a year earlier. Considering the improved demand in the second half of the year, the company expects to sell 900,000 units this year, three times higher than last year's sales. This is why LG Electronics seems like they don’t care about the decrease in OLED TV sales.