Thin Film Electronics (Thinfilm) has announced an exclusive partnership with Arc, the shopper marketing and activation agency inside Leo Burnett. The two companies will collaborate to deliver Thinfilm's NFC OpenSense technology to Arc and Leo Burnett clients across a variety of product categories.
Thinfilm and Leo Burnett/Arc teams will work side-by-side, ensuring the technology is accessible to brands and creating custom NFC OpenSense solutions for agency clients. In addition, the combined team will help further shape the technology to ensure the technology is more attractive and accessible to brands.
Nick Jones, EVP, Innovation & Growth Arc/Leo Burnett, said, "Technology affords people the opportunity to plan, shop, and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace." Nick added, "Thinfilm's NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product's lifetime."
Davor Sutija, CEO of Thinfilm, said, "Thinfilm is very excited to partner with a global leader and innovator in the field of digital communication and shopper marketing." Davor added, "We look forward to working closely with the team at Leo Burnett/Arc to help provide the agency's clients with solutions that strengthen consumer relationships and ultimately, grow their businesses."
NFC OpenSense tags are thin, flexible labels that adhere to products and can be activated with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect both a product's "factory sealed" and "opened" states. Once tapped, the tag wirelessly communicates with a smartphone, instantly delivering contextual brand content at shelf or when using the product at home.
In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett/Arc's fifth annual FutureShop showcase in Chicago. Leo Burnett/Arc clients and staff learned firsthand how next-generation, mobile-centric retail marketing technologies can change the way brands communicate and the way consumers make purchase decisions.
Source: Thin FIlm Electronics / Leo Burnett/Arc