Thin Film Electronics (Thinfilm) has announced a partnership with Constantia Flexibles (Constantia). The two companies are collaborating to deliver pressure sensitive labels utilising Thinfilm's NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.
As part of the partnership, Thinfilm received a six-figure unit order from Constantia for NFC OpenSense. The partners are now working closely to create key manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit, and beverage labels as well as flexible packaging for consumer packaged goods (CPG).
The label-focused initiatives are being managed by Constantia Flexibles' Label Division. These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward.
Mike Henry, EVP Label Division at Constantia Flexibles, "Constantia Flexibles is excited to help bring Thinfilm's NFC OpenSense technology to the label marketplace." Mike added, "We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation."
NFC OpenSense tags are thin, flexible labels that can detect both a product's "factory sealed" and "opened" states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a "market of one."
In addition, the tags remain active even after a product's factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product's lifetime, including the opportunity to repurchase.
Source; Thin Film Electronics