Wednesday, 22 May 2019

Thin Film Electronics and Tata Consulting Services form global alliance

The partnership aims to create new retail experience by combining NFC technology and retail solutions

18 Jan 2016 | Editor

Thin Film Electronics (Thinfilm) has announced a global alliance with Tata Consulting Services (TCS). Through the partnership, the companies will create the "Next Experience in Retail" through a powerful combination of Thinfilm's proprietary NFC technology and TCS's comprehensive portfolio of retail solutions and accelerators.

According to the announcement:

  • TCS will collaborate with Thinfilm to incorporate the printed electronics leader's NFC OpenSense and NFC Barcode technologies into the TCS OmniStore POS Platform and the TCS Optumera Suite of Products.
  • More specifcally, the offering will be delivered through interactive NFC shelf labels at the point of sale, allowing shoppers to tap items with their smartphones to receive product information, promotional offers, usage tips, and other contextual messaging that influences their buying decision.
  • The "opt-in" protocol with NFC, which is much less intrusive than Bluetooth or iBeacons, is geared toward increasing consumer engagement levels, strengthening brand loyalty, and significantly enhancing the consumer experience.
  • Retailers and brands will also benefit as data associated with shopper interactions and behaviours is captured through the TCS OmniStore POS Platform and sent to the cloud for analysis.
Davor Sutija, CEO of Thinfilm, said, "NFC solutions in a retail setting are quite empowering to the consumer and can literally transform the buying experience." Davor added, "We look forward to working closely with TCS, one of the most successful technology solutions providers in the industry, to deliver innovative products and services to the retail market."

www.thinfilm.no    www.tcs.com   

About Thin Film Electronics

Thinfilm is a leader in the development and commercialization of printed electronics and smart systems. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication (NFC), all at a low cost unmatched by traditional electronic technologies. Thinfilm's roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.

Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong and Singapore.

Source: Thin Film Electronics

About Tata Consulting Services

TCS is the world's 10th largest IT services provider, measured by the revenues. For 2015, the firm ranked 64th overall of the Forbes World's Most Innovative Companies and is the highest ranked IT services company. It is recognized by Brand Finance as one of the Big 4 Global IT Services Brands.

Source: Tata Consulting Services

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