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Friday, 21 Jul 2017

Skyworth aiming to sell 200,000 OLED TVs during 2016

The majority of the TVs will offer HDR and 4K ultra HD display resolution at 3840 x 2160 pixels and will be equipped with OLED display panels from LG Display

4 Jan 2016 | Editor

According to several news websites Chinese TV manufacturer Skyworth is reported to want to sell 200,000 of its new OLED HDR TV panels during 2016. The majority of the TVs will offer a package of HDR support technology, and the 4K ultra HD display resolution at 3840 x 2160 pixels will be equipped with OLED display panels from LG Display. The OLED screens will be on par with LG’s latest HDR capable OLED models.

The report also noted that LG Display’s partnership with the Chinese vendor is aimed at meeting their own OLED display sales goals for 2016. By entering mass production LG is seeking to drive down the prices of OLED 4K TV in 2016 and to increase the popularity and appeal of OLED TV with consumers.

To add to the commercial push LG is planning to expand their OLED TV lineup this year, with heavy OLED TV advertising scheduled for the 2016 Super Bowl.

LG is projecting that they aim to sell more than 1 million panels during 2016.

Unnamed sources have said that LG may have sold 450,000 to 500,000 OLED TV panels during the course of 2015, and the sales incorporates its OLED 4K UHD TVs and OLED panels sold to consumers, retailers, and other TV manufacturers. This was lower than the original 600,000 forecast earlier in the year, and the target for 2016 has been lowered from 1.5 million panels.

www.digitimes.com    www.ledinside.com    www.skyworth.com   


About Skyworth

Skyworth was established in 1988, with the head office located within Shenzhen High Tech Industrial Park that’s honoured as the "China's silicon valley", having more than 30 thousand employees. Based in China and facing the world, Skyworth is a large-scale high-tech corporation mainly engaged in the development and manufacturing of consumption electronics, display devices, digital set top box, security monitors, network communication, semi-conductors, fridges and washing machines, 3C digital, LED lighting, listed on the main board of HK in 2000 (HK00751). After a development of 24 years, Skyworth has grown to be one of the top ten colour TV brands in the world and a top brand in China’s display industry and was ranked 14th among the top 100 electronics China. In 2013, the brand value of Skyworth has reached 48.507 billion RMB.

Source: Skyworth


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