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Friday, 17 Nov 2017

Merck plans new investment in OLEDs

Korea is the first country outside Germany Merck has built an OLED research centre, increasing its commitment to technology firms like LG Display and Samsung Display

17 Nov 2015 | Editor

It has been reported by Korea Times that Merck will invest 10 billion won in the company OLED research centre in Pyeongtaek.

Korea is the first country outside Germany that Merck built an OLED research centre, representing its commitment to boost its partnership with technology firms LG Display and Samsung Display.

LG Display is a key client for Merck using the company's OLED materials in various projects to boost the large-sized OLED display market for TVs. Samsung Display also intends to upgrade its partnership as it is on track to gradually shift focus toward large-sized OLED displays in which local rival LG Display is leading the way.

Merck Korea - Michael Grund (MD Korea) talks about the firm's decision to re-brand its image at a news conference

Figure: Merck Korea - Michael Grund (MD Korea) talks about the firm's decision to re-brand its image at a news conference

Michael Grund (MD Korea), said at the conference in the Westin Chosun Hotel, Seoul, "Although Korea's leadership in displays is being challenged by the rapid rise of Chinese competitors, Korea has a few years advance on them on the technology front." Michael also praised the faster exploration of new business opportunities by local companies. Michael added "Merck has been impressed with the execution by Korean companies especially in the OLED industry. By making a new investment, Merck hopes to build mutual trust with its partners to help us maintain solid partnerships." Finally, Michael concluded, "If Merck sees clear paths in business strategies for OLEDs with our valued clients in Korea, then additional investment will come."

In a statement, Merck said the logo change represents its aim to remain united under one single brand as a future-oriented science and technology firm.

However, the Merck said the re-branded logo will not be used in the United States and Canada. For the simple reason is that "Merck of Darmstadt ― the original ― holds the rights to the name and the trademark Merck outside the United States and Canada. In the US and Canada, the company can't use Merck as a standalone name."

www.merck.de    www.lgdisplay.com    www.samsung.com    www.koreatimes.co.kr   

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