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Thursday, 23 Nov 2017

Panasonic sees Europe as key to developing its OLED TV strategy

If Panasonic adopts this strategy it may help the company remain profitable in 2015 and push Panasonic's overall TV shipments to an estimated 10 million by 2018

15 Oct 2015 | Editor

The report went further suggesting that Panasonic aims to boost its lineup of value-added products as well as overall profits through higher-end units. OLED panel costs falling as the technology matures, and Panasonic now believes there is steady demand in the high-end TV market.

If Panasonic adopts this strategy it may help the company remain profitable in 2015 and push Panasonic's TV shipments to an estimated 10 million by 2018.

Panasonic is currently believed to be sourcing its OLED panels from LG Display, but may switch to its own OLED panels that the company has showcased over the past few years.

Panasonic - TX-65CZ950 65-inch OLED TV<

Figure: Panasonic - TX-65CZ950 65-inch OLED TV

www.digitimes.com    www.panasonic.com   



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