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Wide colour gamut displays to account for 25% of total display shipments by 2020

Display manufacturers are looking for emerging technologies to widen the colour gamut, and increase the high dynamic range of their displays, to gain a competitive advantage

21 Sep 2015 | Editor

According to IHS wide colour gamut flat panel displays are expected to grow from 3% in 2015 to 25% of the display market in terms of area by 2020.

With a rise in the use of OLED displays, smartphone displays constitute the majority of wide colour gamut unit shipments; however, in terms of area, television displays will make up 52% of the wide colour gamut display market in 2015 and 86% in 2020.

According to the latest IHS Quantum Dot Display Technology and Market Report, there are three technologies are currently used to generate wide colour gamut displays.

  • OLED displays boast a colour gamut approaching 100% of the National Television System Committee (NTSC) video standards, which is much higher than conventional LCD displays that only reach about 70%
  • LED display technology focuses on improving LED chips and colour filters in LCDs to provide a colour gamut between 80% and 90% of NTSC video standards
  • Quantum dot technology, including on-chip, on-edge, and on-surface types, offers a high colour range, similar to OLED displays

IHS - Wide colour gamut market forecast in 2015 (Area)<

Figure: IHS - Wide colour gamut market forecast in 2015 (Area)

IHS define colour gamut as the ability of a digital display to reproduce colours as they are seen by the naked eye.

Richard Son, senior analyst at IHS Technology, said, "Resolution and screen size are key factors in display technology evolution, but technical hurdles and technical gaps among panel makers have recently narrowed." Richard added, "Display manufacturers are, therefore, looking for emerging technologies to widen the color gamut of their displays and increase the high dynamic range of their products, in order to gain a competitive advantage in the market."
Richard continued, "Due to increasingly strong global competition, display makers are seeking to differentiate their products from those of their competitors. For some time now, display manufacturers have attempted to attain wider color gamut in their display products, but they were unable to find reliable, mainstream solutions to do so; however, with the advent of quantum dot technology and OLED, wide color gamut technologies have become much more common in the industry."

Source: The IHS Quantum Dot Display Technology and Market Report examines the properties of quantum dot and related application technologies, providing an in-depth review of many potential application areas.

www.ihs.com   

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