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Friday, 17 Nov 2017

LG Display announces its intention to move more investment to OLED

LG Display plans to put at least US$8.47 billion (10 trillion won) primarily into OLED displays for large area TVs, and flexible screens for smartphones and wearables

17 Aug 2015 | Editor

LG Display has recently said it will focus investment on OLED displays, as the company believes this is "The" next-generation display technology in a move that the company sees it necessary to stay ahead of its competitors and avoid a head-to-head price wars in LCD displays.

LG Display plans to put at least US$8.47 billion (10 trillion won) primarily into OLED displays for large products such as TVs, and flexible screens for smartphones and wearables. The company said it will seek to expand OLED applications to signage and automobiles, and allocate some spending to premium liquid crystal display (LCD) products.

There are other news reports suggesting that LG Display may decided to build a Gen 10 fab for the new panel facility. This could enable TVs larger than 60-inches and above, and as LG is also reported to have increased their yields for UHD (4K) OLED TV panels to about 80% this year and higher next year they are very well placed to secured a strong position in the supply of OLED TV panels.

Industry and financial analysts remain to be convinced that as the only major company pushing OLED technology for TVs, if they can they achieve the necessary economies of scale for mass market adoption.

It is clear that OLED is being increasingly adopted for premium smartphones and smartwatches, such as models from LG, Samsung and Apple. The real prize is large area OLED screen these offer the potential to deliver high profit margins and far higher than comparable LCD products.

At the moment Samsung has not made the same commitment to OLED technology for TV citing that the technology is still too expensive to be competitive in the marketplace.

www.lgdisplay.com   

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