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Thin Film Electronics and G World unveil first "Smart Wine Bottle"

G World has placed a 7-figure unit order for NFC OpenSense tags as part of the agreement

10 Jul 2015 | Editor

Thin Film Electronics (Thinfilm) has announced a partnership with the G World Group (G World). The partnership will unveil the industry’s first "smart wine bottle" built using printed electronics technology at GSMA’s Mobile World Congress (MWC) Shanghai 2015.

This "smart wine bottle" will feature both Thinfilm’s NFC OpenSense tags and G World’s SAMSCAN process.

Following MWC, G World and Thinfilm will execute a live field trial in collaboration with Ferngrove Wine Group, a Chinese-owned, Western Australia premium wine company. Ferngrove is a major supplier of five-star red wine to the APAC region and exports more than 600,000 bottles annually to China alone.

Thin Film Electronics - Smart wine bottle

Figure: Thin Film Electronics - Smart wine bottle

G World has placed a 7-figure unit order for NFC OpenSense tags as part of the agreement with Thinfilm and in conjunction with the planned Ferngrove field trial.

Counterfeit wine, particularly in Asia, is widespread. Recent reports claim that 50% to 70% of all wine sold in China could be fake, with the percentage climbing even higher for premium brands.

To better protect winemakers and wine consumers, the G World anti-counterfeiting solution – powered by Thinfilm’s unique NFC technology – will facilitate authentication of individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state.

Grant Shaw, G World Managing Director, said, "The G World system is designed to enhance trade and productivity for industry." Grant added, "One of the significant outcomes is an anti-counterfeit framework that provides transparency and accountability at all stages of the supply chain. We’re excited to leverage Thinfilm’s technology and believe this solution will be of real value to brand producers as well as consumers that demand authentic products."
Kai Leppänen, Chief Commercial Officer Thinfilm, said, "Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain. This gap in the current solution set gives counterfeiters an upper hand." Kai added, "At Mobile World Congress Shanghai, we’re excited to show the industry how smart technology can provide an authentic solution and fulfill this consumer need."
Anthony Wilkes, Ferngrove’s CEO, said, "As one of Western Australia’s preeminent wineries and a major exporter to China, Ferngrove is dedicated to ensuring the authenticity and quality of our premium wines for our loyal consumers." Anthony added, "We’re excited to collaborate with G World and Thinfilm and look forward to implementing this unique solution over the coming months."

www.thinfilm.no    www.ferngrove.com.au    www.gworldgroup.com   


About Thin Film Electronics

Thinfilm is a leader in the development of printed electronics. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology. Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.

Thin Film Electronics ASA (“Thinfilm”) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Japan, and Singapore.

Source: Thin Film Electronics

About Ferngrove Wines

Ferngrove Wines produce wines from the beautiful Frankland River area in the south west of Australia. Ferngrove is a premium exporter of wine to China and other countries and is providing transparent access to G World and Thinfilm to conduct their field trial.

Ferngrove is owned by the Chinese food group Pegasus, a firm with active investments in the agricultural and wine industries in Australia. Ferngrove prides itself on the quality of its produce and believes a new system of product authenticity is required to reward quality producers and eliminate counterfeiters of wine.

Source: Ferngrove Wines

About G World Group

G World Group is a technology company specializing in transparency and accountability protocols for global authentic solutions. Utilizing its globally patented SAMSCAN process, G World is creating commercial innovations for authentication by building specific partnerships within industries. G World are pleased to partner with Thinfilm to provide printable NFC technology within the G World application for the wine industry.

Source: G World Group


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