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Thinfilm launches OpenSense technology to enhance mobile consumer engagement and improve product security

OpenSense technology enables the dynamic detection of a product's "sealed" and "open" states, while delivering smartphone-centric and NFC-readability of the tag

25 Feb 2015 | Editor

Thin Film Electronics (Thinfilm) has announced the launch of OpenSense, a new NFC sensor tag technology with the ability to drive enhanced consumer engagement and improved product security.

According to ThinFilm this proprietary and patent-pending OpenSense technology enables the dynamic detection of a product's "sealed" and "open" states, while delivering smartphone-centric, NFC-readability of the tag before and after the factory seal has been broken.

Unique identifiers within each OpenSense tag support a broad range of real-time marketing, product authenticity and security applications. With a simple tap of an NFC-enabled smartphone or mobile device, consumers, branded product manufacturers, and trusted partners can instantly receive relevant messaging, while a secure cloud database tracks product lineage and provides robust supply-chain analytics to enable smart business decisions.

Thin Film Electronics - OpenSense tag and reader

Figure: Thin Film Electronics - OpenSense tag and reader

Brand marketers can benefit from enhanced consumer engagement capabilities, beginning at the point-of-sale and continuing beyond the point at which a product is initially opened.

Dynamic mobile content can be customised and delivered based on "sealed" or "opened" status, as the consumer's context shifts from "pre-purchase" to "in use".

Sealed products could trigger multimedia content to encourage a consumer purchase, while opened products could deliver messaging with usage tips, recommendations of complementary products, and a frictionless reorder option.

As a direct result OpenSense tags offer substantial cost and scalability benefits over more traditional RFID-based solutions.

Davor Sutija, Thinfilm's CEO, said, "We believe Thinfilm's OpenSense technology is game-changing and will deliver tremendous benefits across a range of markets and industries." Davor added, "The interest we've received to date has been tremendous, and we are excited to showcase this next-generation NFC solution during the upcoming Mobile World Congress in Barcelona."

www.thinfilm.no   


About Thin Film Electronics

Thinfilm is a leader in the development of Printed Electronics. The first to commercialize printed, rewritable memory, the Company is creating printed systems that include memory, sensing, display, and wireless communication, all at a low cost unmatched by any other electronic technology. Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to enable the Internet of Everything by bringing intelligence to disposable goods.

Thin Film Electronics ASA (“Thinfilm”) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Japan, and Singapore.

Source: Thin Film Electronics


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